Bring Back Cadbury Marble
In 2012 Cadbury Australia discontinued Marble Chocolate. Five years later I decided to try and bring it back - I created the Bring Back Cadbury Marble Facebook page.
My strategy was simple, annoy Cadbury everyday until they reinstated Marble back into their range. I started with writing a letter every week for a year and posting it on the Bring Back Marble Facebook page…
I created a series of tongue and cheek short films.
I designed New Marble prototype packaging.
I created a competitor - GRANITE! The world’s first non-Cadbury Marble flavoured chocolate and tried to convince Nestle or Mars to release it.
I then went on radio to spruik the campaign.
I then created a Facebook frame that over 1000 people used.
Daily we would annoy Cadbury Facebook page…
Then late 2019 we started to get rumblings and leaked photos of Marble return 8 years of fighting was coming to an end.
We featured on News.com, Yahoo, 7news.com, Taste.com, Dailymail.com, WSFM.com, Delicious.com and Thatslife.com
Finally on 14th February 2020 we achieved success with Cadbury succeeding and finally admitting to the re-release of Cadbury Marble posting a letter to the Facebook page thanking the “Bring Back Cadbury Marble” community for its return.
We never gave up… VIVE LA MARBLE!